Running Invented Everything


An On global brand campaign with double engagement of any previous campaign, 
briefed to build equity in igniting the human spirit through movement and Dream On.




‘Running Invented’ looked to prove that a single run could inspire the world’s biggest ideas.  
It introduced the flow state – a cheat code for creativity – in a message that embodies the Dream On spirit. 
Starting with a global OOH push and ending with a star-studded event at NYC’s MoMA PS1.



The Flow State Challenge saw 6 influencers run for 30 days on a plan engineered by the Flow Research Collective to boost creativity.
Weekly video check-ins engaged fans with their progress.
‘Point2’ extended the concept into MomA PS1 in New York City with a series of run events and plus a festival of movement and creativity with Dr. Michael Mannino. 1500 people attended with the event covered by Vogue and i-D.


Our talents’ journeys felt real and autthentic. Thousands joined in themselves,
submitting emails for their Flow State Plan co-created with the Flow Research Collective. 



@samtompkinsuk Been in too many studios recently so started a 30-day running challenge to find my flow state and fuel my inspiration @on #dreamon #on



@babishculinaryuniverse It’s week 2 of my 30-day Flow State run challenge with @on. Trying to run without music so I can get into the flow and focus on what I’m whipping up post run. #DreamOn #On  

@gakulange This week concludes my month-long Flow State Run Challenge with On. It was great to get into a rhythm of regular running and I found it gave me a strong physical and mental energy boost that pushed me throughout the day 💯#On #DreamOn @on.japan

@amb3rmark we made it to the last week of my 30 day running challenge with @on! I loved being active while in tour and I’m excited to continue using the flow state to get inspired on a daily basis #On  #DreamOn 

INTO THE REAL WORLD WITH POINT2 AND 1500 ATTENDEES

Point2 in NYC – our event concept – saw three weeks of run events and a finale at MoMA PS1, centred around NYC marathon. 

With Jaeki Cho, Omar Apollo, BalletX, Lydia Loo, Aaliyah Miller and Olympian Hellen Obiri and more joining movement events, talks and initiatives. Finishing with a panel chaired by Dr. Mannino to discuss the relationship between running, movement and the mind.



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